TRACE at the W Atlanta-Midtown is a restaurant focused on capturing personality through flavors and providing an extraordinary level of customer satisfaction with each item we deliver. So as things heat up outdoors, TRACE invites guests to come in and cool down with an award winning treat you won’t forget. At the 9th Annual Slow Food Atlanta Ice Cream Social Contest, TRACE at the W’s Executive Chef, Shean Suter took first place for his Carrot Ginger Sorbet entry. In honor of the big win, Chef Shean’s sorbet is now being served throughout the month, exclusively at TRACE at the W Atlanta-Midtown. 

As we approach the middle of the summer and the heat continues to rise, we’d like to remind local ice cream lovers about Atlanta’s premier event taking place this Saturday. The 5th Annual Atlanta Ice Cream Festival is back on July 25th and will be held at Piedmont Park, located just minutes away from TRACE at The W Atlanta-Midtown. Previous years have boasted an incredible turnout full of games, live music, delicious treats and fun for the entire family. Scroll below for the full scoop on what to expect at this year’s Ice Cream Festival. 

For those of you with a larger-than-life love of Ice Cream, this year’s festival has the challenge you’ve been waiting for. Display your love for America’s sweet treat by entering the Ice Cream Eating Contest hosted by Bruster’s Midtown Atlanta. The contest is set to kick off at 3PM allowing contestants to compete against other local Ice Cream lovers. We spoke with Bruster’s in Midtown Atlanta to discuss participating in the Ice Cream Festival this year and they had this to say.

“This family fun day is well attended and allows our brand a tremendous opportunity to take part in a local community event. We will be at the festival with some of our most popular flavors. We can’t wait to see everyone.” 

For the music lovers in town you’ll also want to drop in as the day will be filled with live music brought to you by Tiffany & Anonymous Da Band. There will also be Health & Wellness engagements on site sponsored by Fulton-Dekalb Hospital. Activities will include yoga, boom shock fitness and free on-site health screenings. 

With each approaching day Atlanta Ice Cream Festival’s social media seems to be announcing more and more vendors to its list. Interested in learning more about them? Check out a few of the local vendors you won’t want to miss below.  

Vintage Frozen Custard
Twitter: tastevintage  |  Facebook:  vintage-frozen-custard       
Known for its classic yet delectable flavors, Vintage Frozen Custard has been quietly making a name for itself throughout the city of Atlanta. First appearing, on the scene in 2012, Vintage Frozen Custard wowed customers and won over many locals, particularly east coast natives. Their delicious treats have created a recipe for success transitioning them from their Food Truck beginnings to their latest retail location in the West Midtown area. 
With a particular appeal that brings to mind an essence of The Big Apple and the 2014 Atlanta Magazine’s “Best Of Atlanta” award under their belt patrons and critics agree that Vintage Frozen custard has a signature flavor that you won’t go wrong choosing.     
Vintage Frozen Custard’s Fan Favorites: “Fan’s love our Blueberry Cobbler ice cream. They also enjoy our Liege Waffle.“ – Malik Wilder, Owner of Vintage Frozen Custard

Queen of Cream
Twitter: QueenofcreamATL  | Facebook: QueenOfCreamATL
For those of you that appreciate fresh local ingredients you’ll definitely enjoy the deliciously handcrafted ice cream from Queen of Cream. Their rich and flavorful ice cream is made 100% from scratch using local dairy from Waynesboro, Georgia. Don’t just take our word for it…here’s a few words directly from Queen of Cream’s website describing their creation process.

 “We make our ice cream in small batches to ensure ultimate flavor and texture. We strive to make the best ice cream possible, where flavor, texture and mouth feel are in perfect harmony, providing you with the ultimate sweet experience”. 

Queen of Cream’s Old Fourth Ward location is almost here but until then be sure to swing by on the 25th to grab a cup of deliciousness! 

Queen of Cream’s Fan Favorites: “Some fan favorites are Brown Butter Whiskey Pecan, Georgia Sweet Corn + Blueberries, Cold Brew Coffee with Cacao Nibs and Cookies & Cream made with homemade salted chocolate cookie crumbles”  - Cora Cotrim, Lead Chef at Queen of Cream

Morelli’s Gourmet Ice Cream
Twitter: morellis   |  Facebook: MorellisIceCream
Drive a couple minutes west of Grant Park and stop just before East Atlanta and you’ll find yourself nestled between infatuation and sheer obsession after one cup from Morelli’s Gourmet Ice Cream. Boasting high reviews, two popular locations and a slew of online pictures, Morelli’s has won over a large majority of the city with their fun and over the top flavors placing them pretty high on the list of Atlanta favorites. 
Over 200 flavors of premium, densely textured ice cream has been the winning formula that allows Morelli’s to list themselves as “Atlanta’s Ice Cream” on their website.  So be sure to stop by Morelli’s stand at the Atlanta Ice Cream Festival and come see what all the hype is about. 
Morelli’s Fan Favorites: Smooth Monkey, Salted Caramel or any original flavor on a Chocolate Dipped Waffle Cone. 

Now before you start planning your day around which vendors you’ll be eyeing, remember this is just a handful of what the Atlanta Ice Cream Festival has in store. We’ve also received word that Kelvin’s Homemade Ice Cream, Banjo Cold Brew Coffee and many more will be in attendance.

The Atlanta Ice Cream Festival is free and open to the public so be sure to spread the word to friends, coworkers and just about anyone that enjoys warm weather and delicious treats. For more updates on this event stop by and follow them on Facebook at atlantaicecreamfest and on Twitter at @ATLIceCreamFest. Also, be sure to make your reservation, grab a bite and follow TRACE at the W Atlanta-Midtown at @TraceAtlanta to stay up to date on new events and updates you won’t want to miss!